South Africa has really developed lately and is setting standards for the rest of Africa. Of course, one of the main growth areas was in the aviation industry. In the 1990s there was indeed an airline in South Africa, and it was a national carrier called SAA, that is, South African Airways. Because of the monopoly, prices were kept high, and very few people could afford to fly. Service levels were also quite low, since without competition people had no choice but to fly with them. However, this all changed when the first low-cost airline entered South Africa.
Although cheap (no frills) airlines operated in the US and the UK for some time, South Africa received it in 2001, and it was called Kulula. Kulula ia is actually an African word and means “easy / simple.” Kulula is completed, owned by Comair, which is a subsidiary of British Airways.
Kulula offered an alternative to SAA, and they were much cheaper. The main difference is that you were not provided with food or drinks during the route, however, since most of the domestic flights in South Africa take less than 3 hours, it was very pleasant with consumers. Thus, the popularity of Kulula began to grow. Another interesting fact was how they promoted the airline and its employees. Taking a sheet from South West Airlines, they positioned themselves as a fun and carefree airline. Not only was the advertisement funny, but the employees themselves actually told jokes and interacted with customers on flights. This made them very popular, and also helped by word of mouth, since most of the people who flew them would speak favorably.
Kulula continued to grow, despite growing competition, and in fact branched into other related enterprises. Now you can rent a car, book a hotel, and they even have a loyalty card.
