Big or small, new or old, business with effective missions and vision statements stimulates their own success in the spotlight they bring. Companies that can convey a clear and well-defined mission, together with customers, suppliers and their market, can not help in their areas. Employees who join the company's mission and vision statements are consciously moving toward a common goal that helps in making excellent strategic business decisions, regardless of the size of the business.
Recently, the Traverse City Record Eagle newspaper in Traverse City, Michigan (September 6, 2009) reported on a local public transport agency, the Transportation Authority in the Bay Area, where members of its council accepted mission statements and visions as part of efforts plans for a public bus system. According to officials, this step creates the basis for construction. “It really gives direction to organizations at all levels,” said Rob Basigalupi, Chairman of the Board of BATA.
His new statement is “BATA provides safe, high-quality, efficient and reliable transportation services in its region that connect people, jobs and communities.” His new mission replaces the mission statement of the Greyhound Bus Line. “I think it’s time we did it, because it has never been done before,” said Melinda Lautner, member of the BATA board. The agency has spent many years struggling to analyze its operations and finances.
They have a clear and clear mission statement and vision to share with their customers, suppliers and communities. Their employees can easily align and move toward a common goal. Strategic plans can be created with confidence. They now have a recipe for success.
Chiropractor Steve Boshoff found that his business “has changed dramatically: he improved everything really quickly: we got rid of a lot of unrest and irrelevant things faster, and everything began to fall into place. It really helped me when patients started pointing out our missions and visions on the wall of our office and asked questions.
In the current business climate, enterprises need to work more than ever on change. A vision statement provides direction, aligns key players and activates people to achieve a common goal. For examples, read the examples and learn more about mission statements and vision statements, go to www.missionvisionstatement.com.
