Many people are confused about the differences between branding, advertising, promotion and public relations. In this regard, the actual “marketing” process is misunderstood. To give you a general understanding, marketing is not a one-time event or activity, it is a process, a combination of things that go together. By definition, marketing is an act of mixing product, price, place, and promotion. But first ...
Branding
Apple is a great example of branding. iMac, iPod, iTouch, iPhone, iTunes. Understand the point? Apple has created a massive brand strategy using the “i” element. Think of the Ritz-Carlton, LifeTime Family Fitness, Hilton Hotels and what do you see? First class service, luxury amenities, great service? Now, how about Best Western, 24-Hour Fitness, Motel 6? What is this "brand"? Do you see the contrast? What is the brand of your company? Are you sure? If you think that you are a high-class object, do you show it? Could you see the receptionist at the Ritz-Carlton, who wears a button that facilitates participation in the guest club? Would you see the receptionist at motel 6 in a suit worth $ 1,000? Does everything you do, say, type, write and provide according to your brand message? If not, you can think about who your true target audience is and work to ensure that you continue to provide services that are directly related to them.
advertising
Advertising is the actual process of displaying your message. Advertising on the radio ... Advertising on television ... One act to make something happen. Link your advertising and your branding together, you have a marketing process. If you simply "advertise" without any direction, any goal, any unity, then you just lost a puppy wandering aimlessly, hoping that someone will give you a good home.
Promotions
Promotion is usually a one-time event for a specific goal or purpose. While marketing continues, promotion can be a one-day, one-week, one-month, or even one-hour event. In retail, "SALE" is usually a reward. Car dealers who offer Zero interest rates are limited in time. As a rule, they have a specific start and end date and have a very clear idea of the return on investment (return on investment), any specific advertising should be made to succeed.
Public relations
PR or public relations usually revolves around unpaid news sources and focuses on your business as it relates to the community. If you see a positive, or hopefully positive, story of news or a newspaper article, this is the type of press that a public relations firm can help you with. They have strong relationships with the news media and often they talk about their clients in the hope of some kind of press freedom. You can also use the power of a free press and public relations, although it can sometimes be difficult to see what is the strength of a PR firm.
marketing
Marketing is the process that governs all the elements listed above. He directs the feeling, image and tone of advertising, promotions and public relations. Each of these elements has experts in each of these fields. You can hire a company just to cope with your branding, and another to handle advertising, marketing, and another for your public relations. Of course, as a small business owner, you may not always have a budget for such companies. You can learn how to achieve the same results at http://TheMarketingWire.com and get the latest marketing news, education, and resources to help build and grow your business.
