Internet marketing tools are essential if you are going to compete in an ultra-competitive online business. This is a message that you will often hear. Most online marketing, if we are honest, tiring, repetitive and stunning. If you spent a few hours sending them to the directories, entering the same information and filling in the CAPTCHA after the CAPTCHA, you will understand what I mean. These are not just directories. There are articles for writing and posting, blog posting, commenting on forums, creating and uploading videos. Then you need to capitalize on this through social bookmarking.
The goal of most of this internet marketing activity is backlinks. Backlinks are a major factor in determining search engine rankings. More on this in an instant.
At first, though, do not forget that social networks and the entire load of additional work are related to the marketing of Facebook, Twittering and LinkingIN.
For each of these aspects of online marketing, there is a guru telling you that if you focus on this area, you can actually succeed. You read about others who have ten times more blogs than you, or write 50 articles per day. It is easy to become overwhelmed and even despair that, faced with this type of competition, you can always succeed.
(Do not worry, there is hope! Let me first complete my grim description.)
If you are promoting your online business, you can be an easy target for those who offer a break in endless monotony and overload. When you start learning more about internet marketing, you hear about these great internet marketing tools that transform your life. Tools to make your internet marketing effective. Software that will lift you above the working masses and give you automatic revenue streams with one click.
These internet marketing tools will provide you with your content, send it and deposit large amounts into your PayPal account while you sip martini and watch the sunrise. At least that's the theory.
Internet marketing tools - the hype
The truth is that there is a lot of confusion between efficiency and effectiveness. Efficiency does something good with minimal effort. This is definitely important. But not as important as doing the right thing. To paraphrase Peter Drucker, there is nothing so stupid as well that should not be done at all ,
Return to back links. An effective approach using internet marketing tools emphasizes the speed and automation of building a return line. Quantity is the goal. On the other hand, an effective approach to the quality of emissions. The only feedback worth having is the one that matters. And the fact is that the vast majority of backlinks created with the help of internet marketing tools are simply not counted against Google.
Internet marketing tools - quality indicators
The link will only score from Google if it is from a site that in itself is considered quality. A great example of this is EzineArticles. Articles from EzineArticles often appear on the first page of Google. The reason is that Google knows that EzineArticles has human moderators and that actual people browse the site and use it as a resource.
Google does not provide the same status to thousands of other sites that are not reviewed and that accept any article. It is clear that in most articles there is simply feedback - why else do you send an article to a directory that people will never be able to see. Thus, the link from such a site is useless. The fact that your software can submit to this site in twenty seconds does not matter.
It can be argued that if it is automated, it really matters. It’s possible that one or two of these sites appear naturally Google, so you don’t lose anything This trap is very easy to hit. The reality is that these internet marketing tools still take your time to set up. Then they will eat your time when you respond to requests for captcha and a huge number of sites that simply fail (either because they no longer exist or because the site changes its login to avoid Internet marketing tools!).
In fact, the pursuit of efficiency and a one-time solution can waste valuable time that you could use in efficiency. Doing the right things is more important than doing things quickly.
I do not claim that you are not using any internet marketing tools. For example, form filling software can be an excellent time saving tool. You just need to think carefully about whether there is really any value to the work performed by the software. Keep in mind that most people who tell you that you need tools are people who sell them, either directly or as a partner. I myself am not immune from this!
In conclusion, you should be guided by this simple principle: Internet marketing is most effective when it creates content that people will actually read. Efficiency, organization and a systematic approach are still important, and you should have an internet marketing program. Be careful before following the short cuts offered by Internet marketing tools — you can quickly go to the wrong place.
