The basis of this article is to provide some advice to eBay sellers whenever you are an experienced eBay or a newbie, I hope you find these tips helpful.
The key to eBay is the best match. The best match is where eBay, through the use of algorithms, displays your listing based on what the buyer is looking for. The more relevant your ad is, the higher your listing will be in the results. It seems simple enough ... Match your listing with what buyers are looking for. Well, not really, eBay will manipulate results based on the best customers, with the best records populating in the first place.
What influences the best match
1) The exact algorithm is unknown and the secret, but several insiders. However, this algorithm is always changing, but we can determine some factors that influence the best match.
A good seller record on eBay, competitive prices, postage and packaging costs affect the best match results.
Previous successful sales
2) eBay loves sellers with a successful track record. If the goods are sold earlier and received excellent feedback, this is usually an indicator of future success. Thus, positive reviews affect the high population in the search results.
Free shipping
3) eBay loves free shipping and so does their buyers. Obviously, the shipping cost is included in the sale price of your listing. It seems that free shipping affects search results.
Defect ratio
4) The level of vendor defects will significantly influence where their listings are filled in the search results for the best match. Obviously, in this area, preference is given to sellers with the highest reward, so customer service is crucial when working with customers.
Listing quality
5) Having many photos of your product seems to affect the relevance of your list. However, many sellers arguments that the use of many SEO techniques on your list can affect people. For example, mentioning the relevant terms several times throughout the list.
Specification
6) Specific elements are marked fields associated with the attributes of a product you sell, which is on a trade form or in your listing instrument. By helping eBay classify your listings with this feature, your listing will be filled higher in the relevant search queries.
Auction or purchase
7) Auctions and auctions are rated differently in the search results. Auctions will show rockets through search results as their final times approach. Auctions are a great way to check pricing strategies and new listing listings.
Patience is value
8) In the beginning it can take quite often to build up your reputation and populate more in the search results. Do not lose patience and use Auctions to create your online reputation.
Feedback
9) To quickly create feedback, focus on selling inexpensive, popular items that require little instruction. Screen protectors are ideal for selling cell phones.
Defect & # 39; s?
10) eBay has a vendor performance monitoring system. Even a 2% defect could be catastrophic for the seller. Sellers are cautioned to take customer service and quality control very seriously.
What influences the defect rate?
11) Defects are applied to your account in several ways.
a) Getting 1 star rating during delivery
b) Description of the product that received a rating of 3 stars or less
c) Negative or neutral feedback
d) Buyer does not accept the goods
e) Refund request, because the item does not match your description
f) Sold canceled transactions
g) Buyers who are looking for an item to deliver
Defect Monitoring
12) Frequently check your seller’s dashboard in the eBay section. Here you will find a detailed defect report that will provide you with transactional transaction information.
Difficult defects
13) You can appeal the shortcomings. If you feel that the defect is unfounded, you can file an appeal. If the appeal is successful, it will help you keep your rating above average. This can take a long time, but it can become a critical process when eBayer starts working.
Are all Defects treated the same?
14) eBay makes no distinction between the type of defects you receive. Each carries the same appearance as the others. It sells low-cost, high-frequency items along with more expensive items that help dilute your defect rates. Selling only the high cost of rarely ordered items can be dangerous if you receive only 1 defect.
Return Buyers via eBay not PayPal
15) Buyer non-return may cause defect. eBay does not control the return of funds through PayPal, so make sure that you always return the buyer through eBay, and not PayPal, even if it is easier.
Defect rate changes 2016
16) In February, eBay will change the rules by which they evaluate defect rates. eBay promises that the new process will be simpler and easier for sellers to maintain a good reputation.
Focus on customer service
17) Since the level of defects can be the lifeblood of your business, make conscious efforts to make every customer happy.
Quality control
18) Make sure that if you run your own products that you have created quality control points throughout the process, so that your customers receive exactly what they have purchased. A double check of the work before it leaves your facility may cost a little more, but it will provide 100% satisfaction from your customers.
EBay Image Standards
19) Make sure you use clear, scalable images and use eBay standards for borderless size.
Specification
20) Make sure you check all the relevant terms in the “Product Specifications” section on the eBay sale form.
Use headers
21) Be sure to use all 80 characters in the heading section of the element. Enter as much relevant information as possible. If your product is attractive abroad, you can use some words that may be relevant to this market.
Bullet holes
22) Be sure to use the bullet points for additional clarification in the "Features of your product."
Reply to emails quickly
23) Make sure you reply to all emails as quickly as possible. Buyers appreciate quick replies when printing out sellers.
Use many images
24) Use the eBay system to upload images for the product so that the buyer knows exactly what they are buying. eBay allows you to add 12 images for free. Make sure you use this feature.
NO HTML on your list
25) Do not use fantasy HTML inside your ad. HTML code does not display properly on many mobile devices. With the growth in mobile phone sales every year, why is the risk that your list will not display correctly on a mobile device.
Use only relevant text in your headlines.
26) Stick to the words related to your element in the “Title” section.
NO Clutter
27) Make sure that return instructions and postal information are placed in the appropriate sections of your list. In the header section there is no place for determining the cost of postage or anything that has a separate section for it.
Use product catalogs and identifiers
28) The system is not perfect, but it uses product identifiers and catalog data to help buyers find your listing.
Check mobile devices
29) Make sure you view your ads on a mobile device. You do not want to miss this part of the market, which is growing every year.
Be unique
30) Don't just copy and paste titles from other merchants offering the same product. Use unique captions to make your recording different from the crowd.
postage
31) The first stop for most new customers will be the USPS. After you finish up to 100 packages performed per day, this is when you start shopping. Consolidators can significantly reduce tariffs.
Courier vs mail
32) For heavier items, it may be more beneficial to send packages via courier instead of USPS. Usually packages weighing more than 5 pounds will be less expensive couriers than mail.
tracking
33) Make sure that you only use services that offer tracking from creating labels to delivery.
Branded packaging
34) Make sure that you use boxes and packaging containing information about your company and the URL of the website. Do not forget to include inserts for any discount programs for repeat buyers.
Returns
35) Make sure you implement a good return process. A poor return process can be created by an unsatisfied customer.
Who pays for the return
36) It depends on the situation. If the buyer changed his mind ... Then they have to bear the cost. If the buyer received a damaged item, does not work or is not described correctly, then the seller must pay for the return.
Return Management
37) Make sure you return the item, double check the condition of the item and list it again. Setting up a good return system can save you thousands of dollars in the future.
Pack your items securely
38) Keep in mind that during the mailing process your packages will be dropped onto the tables, dropped into bags and processed quite vigorously. Sending test batches in different packaging ensures that you choose the right packaging that optimizes protection and cost.
Double check of mailings on the basis of the packed goods
39) Some people just weigh the goods and calculate the postage before they are packed for their lists. Before listing your item, make sure you include all costs for postage, packaging and handling.
Sales limits
40) All new eBay sellers will receive a seller limit at launch. Ask eBay to immediately increase your limit and then continuously request an increase every 30 days.
International Shipping
41) Make sure you offer international delivery for all your products for the 28 countries that receive delivery confirmation using USPS First Class Package International.
Do not offer delivery to countries without confirmation of delivery
42) Whenever you send to a country that does not offer proof of delivery, you risk that the buyer fraudulently declares it impossible to deliver. Do this at your own risk.
PayPal Discount
43) You can get discounts on your PayPal payments. Make sure you ask them about the PayPal Merchant Account.
Follow the competition
44) Despite the fact that the price is important, buyers will buy your goods more often if the purchase is impressive. So do not dwell on the price.
Turbolister
45) Make sure you use a free downloadable tool called Turbolister. It allows you to make changes to all your lists from one place. This will come in handy when you expand your inventory to include more items for sale.
Selling Manager Pro
46) Make sure you upgrade your sales manager to a sales manager kit. This will allow you to automate tasks such as email and feedback to save your time.
Terrapeak
47) Make sure you get detailed information about competitors from a reliable source such as terrapeak. This tool gives you information about what you can buy and how to evaluate your products.
Stay focused
48) Stay focused on better deals. At the beginning, managing multiple product lines can be overwhelming. Therefore, focus on profitable lines and always be in search of new ones.
Volume does not always mean profit
49) Keep in mind that sometimes delivering less packages per day with a higher margin position is better than delivering tons of low-margin goods.
Testing Testing
50) Before making changes or launching, make sure that you check all aspects of your ads. You want to fully understand all the cost factors before you go live.
