Why "perfectionist" should not be a dirty word in business

Your site’s methods should be perfect to avoid losing sales.

"I see that I am dealing with a perfectionist."

This is what the client told me the other day, when I pointed out a glaring error on her website that we just launched for her, appearing after her assistant did an update.

"Oh sure!" I wanted to exclaim "no" you from your business?"

For me, being a perfectionist is necessary when it comes to business success. If you are not too picky about how you are perceived by others, and the quality of the work you produce, your business results will be more than likely.

Take, for example, your website.

Forget what the “gurus” say when they say that at least anything that you can always update it later ... at least have an online presence, even if it’s not perfect.

I approve your site must to be perfect. It should perfectly fit your:

1. Brand positioning
2. Ideal customer needs

If it’s not perfect in these two areas, you lose sales.

Keep reading to find out what I mean, and then ask yourself what improvements you need to make to help increase the conversion of your site.

Here are 2 areas where your site should be perfect to avoid losing sales:

1. Brand positioning

Your brand is how you are perceived by those who come in contact with you daily, directly or indirectly. This is the essence of who you are and what you stand for.

On your website, brand positioning goes through its appearance (design), as well as text and images (content) throughout the site.

When a potential customer comes to your site, what is their first impression? What do they immediately know about you, their business and your products or services?

Do they get the immediate meaning that you are a professional whom they can trust with their hard-earned money?

No, if your brand positioning is done incorrectly.

Here are some examples:

• If your website design looks like a homemade or standard / typical / cheap WordPress theme , the statement you make to your potential client is something like: “I’m too cheap (or broke) to invest in a good website properly.” And what does this potential customer think? “This person is just starting, or is not very serious about his business.” And when that happens, a lower quality presentation tells them that your prices should be low. Now you might think that this is a good thing when you look cheap, but think again! If you intentionally don’t target a “cheap” audience, you don’t want to waste your time on those who either cannot afford what you offer, or want to exchange a better transaction because they don’t appreciate what you provide.


• If your site has spelling / grammar errors, poorly written, broke hyperlinks or images that are either the wrong size or inappropriate , the message that your potential client will have is “This person is clearly not very careful in his work.” And you lost them. The end of the story. The same goes for my original client example. Even when you have spent time and money on creating a professionally designed and built website, make sure that it continues to look professional once or that your team begins to collect and make updates. If you add things that do not fit your brand, it will reflect negatively with your ideal client when they come to your site.

Bottom line: If your site does not achieve perfection in relaying your brand positioning, it is time to make proper investments in it and create for you professionally designed and built for you.

You will be amazed at how quickly new potential customers start contacting you as soon as they trust you that you are a professional in your field. And the only way to get this assumption about you is how your site is presented to them.

2. Ideal customers. needs

Another area that needs careful consideration, especially when it comes to your website, is bringing it to the right people.

Do you know who your ideal customer is? Do you even know what makes up an ideal customer?

If not, now is the time to find out!

If the design, text and images on your site do not meet the expectations of your ideal target market, then you lack the label, and they flock to the sites of your competitors. Guaranteed.

Identifying the qualities that make up your ideal target market should be one of the first things you do when you come up with your business and marketing plan:

• Who do you want to work with?
• What is their gender? Age? Income bracket?
• Where are they located geographically?
• What industry are they usually located in?
• What are they passionate about?

This is an example of areas that need to be developed so that you know how to access the right people on your site. You must speak your language and identify with them through the presentation of your website.

And as soon as you go through this process, you need to REALLY understand DEEPLY what their points of pain are. What problem can your product or service solve? What kind of struggles are they going through to help them understand that you will get them?

If your ideal client was 20,000 years old, nature-loving and currently attending college, and you are selling the perfect school application that would save them a ton of time and effort, then you want to make sure your website tells them you have the perfect solution for their needs.

If you are an inventor of 40 people who have not seen your monitor for several months, and the website that you created is very much for you, then the chances are really good that you are missing your goal by a mile.

Bottom line: Your website should refer to your ideal target market, not to you! Design, imagination and text should speak the same language and solve specific problems that they experience.

Now I could probably list some other areas where I insist on perfection when it comes to your business, but we will save it for another article.

For now, take a look at your site and ask yourself, right? in excellence reflecting you, your business and your products or services? it in excellence Attractive to your ideal customer and market? This is unmistakable, so you in excellence positioned as a professional in your industry?

If not, let me talk and see how everything can be adjusted to bring your website to the right people so that your business can grow to where you want it.

Have you been accused of being a perfectionist in your business? If so, good for you! Do not be offended if someone thinks that you are going for perfection in what you are doing.

However, if this perfectionism prevents you from doing anything, that’s not good either! I say that you are proud to own your business, so you are ideally positioned in front of your ideal target market, not allowing excellence to prevent you from taking the next step forward.

Share below, when a customer tells you about his perfection, it's time for you to show off, instead of thinking that this is a dirty word!