Future high-tech marketing - transition to mobile (digital marketing)

Most people today have a mobile phone on their side most of the day. This is the most personal platform available for customer calls. People these days and these days think a lot; The ability to easily use a mobile phone as needed in conjunction with improved functionality today simplifies the buying process, which leads to a higher conversion rate than any other method.

Marketing strategies must include a mobile channel to attract customers and manage sales. This is true even for a home business. At the local level, brick and mortar enterprises introducing a mobile campaign will be able to lead people directly through their entrance doors and specific products of interest.

Digital marketing This is the practice of promoting products and services using digital distribution channels (radio, television, Internet, mobile communications) for timely, current, personal and economical use of consumers. There are two different types of digital marketing. Pull out the digital marketing in which the user searches and selects (pulls) content from the site and. push marketing, which includes both the marketer (message creator) and recipients (user). The marketer must click (send) messages to the user for the message to be received. Examples of digital marketing include email, SMS, MMS and RSS. For a very effective marketing campaign, you need to use synchronous and advertising marketing, as well as traditional channels that promote call-to-action.

MMS (Multimedia Message Service) mobile marketing allows streaming video, flash and advanced features and can contain a temporary slideshow of images, text, audio and video. This technology improves the user experience and will lead to an increase in the number of clicks.

Bluetooth systems that offer a hot spot are also deployed. They offer a content management system with Blue-tooth distribution. This technology has the advantage that it is based on resolution, has a higher transmission speed and is also a radio technology and therefore cannot be invoiced. Geo-fencing is another method that can also be used to launch mobile ads and special messages to users when they enter or exit a zone, such as a stadium.

The move to the mobile advertising market was marked by Google’s acquisition of Ad Mob and Apple Quattro Wireless. Brand names are in a hot pursuit of this personal technological tool.

Fast growing mobile trend

There has always been a demand among consumers for more technologically advanced products that simplify our lives and facilitate the delivery of information, as evidenced by mass media methods that have moved from printed materials to radio to television, to computers, to transfer them to mobile phones and now mobile devices .

Why mobility should be in your arsenal of marketing resources

• New Google Mantra - Mobile First
• The use of mobile devices is already 5 times more than on the Internet
• Apple recently sold over 2 million iPhones
• 160,000 Droid smartphones are activated daily.
• $ 6.2 billion. Was spent by consumers on applications this year (Gartner)
• US Mobile Web grew by more than 2% a month per month. (Nielsen)
• Today, more than half of all Internet connections are via smartphones.
• 91% of Americans keep their cell phone within 3 feet of them

Increase the use of handheld computers appliances

E-mail, mobile web browsing and social networks are increasingly seeing usage on handheld devices. Over the past few years, SMS (Short Message Service), which is a one-way text message sent by cell phone, has become a legitimate advertising channel and is the most popular branch of the mobile marketing industry. In fact, data shows that people prefer to receive timely text messages. These messages can contain up to 160 characters and include links to mobile-optimized websites or application downloads to help create more effective and measurable calls to action.

Email can also be used to inform customers about the choice of text messaging programs. Or, an e-mail can be invoked as a result of a text message to provide additional information about the call to action or to perform a request for information.

Mobile apps also often include the use of desktop computers and mobile networks, which allows customers to directly grant their permission to receive text messages by filling out forms online. Web page visits may also be initiated as a result of a text message announcing special offers, prizes or incentives to complete surveys and questions.

Mobile programs can also include social networks (Twitter, Face Book, Linked-In, My-Space), where companies can use their company profile to promote mobile programs and initiate access rights to text messages. Intensive marketing initiatives can also be listed to encourage people to send text programs to their contacts.

Mobile and main street

Many cell phone networks are starting to offer location-based services (LBS) as a way to send custom advertising and other information to cell phone subscribers based on their current location. Focused laser tracking is possible up to block and demographic targeting up to the model and model of the phone your perspective is looking at when they click on your ad. Companies such as Foursquare, Gowalla and even Google Place pages are developing innovative ways to connect to potential local customers.

Augmented reality systems are also in development, which combines the physical real world with enhanced computer-generated images. In combination with GPS and a cell phone camera, people can simply point their phone at a specific location and get directions in real time or other information, such as reviews of local restaurants. Battery manufacturers are also hard at work using nanotechnology to improve runtime and recharge time. They are also developing alternative charging methods to support the growing demands on batteries.

Mobile represents an excellent opportunity for “main street” enterprises, because they will be as if they were walking around the city with a perspective and lead them directly into their business and directly to the product, service or food they are looking for.

Revenue benefits

Companies can now communicate with mobile users through various technologies, resulting in increased efficiency through revenue-generating benefits. We are on the crest of an exponentially growing trend of mobile use and marketing through this channel, but is still new, so there is little competition. There are simple, very economical, ready-made systems that are available right now for those who want to promote their business or who may be interested in running one that is easily amenable to mobile commerce, such as an affiliate marketing program.

Small businesses can quickly start a simple mobile strategy almost immediately using ultra cheap mobile ads, using specially designed “compress pages” that fit on the screen of a mobile device and allow the user to either check the product or leave the offer. They can not "travel" on alternatives. There are also very new mobile CPA-marketing networks and a special You Tube for mobile video applications. All this combined with a targeted email campaign generates rapid conversions for those who use them. Companies that seize the moment will return to this high-tech tsunami wave straight to the shore.