Entrepreneurs thrive in periods of rapid change, and now we live in such a time. The good news is that the faster the change happens, the more opportunities for entrepreneurs.
The explosion of new technologies makes it an unforgettable period in economic history for entrepreneurial opportunities: cheap computers, new software applications and digital networks — sometimes the Internet — are powerful tools available to anyone who wants to create financial independence and improve their lifestyles.
Game Money
I have been a business student since I started my career as a Wall Street venture capitalist. Over the years I have collected millions of dollars to finance numerous entrepreneurs and start-up companies, until I decided to become an entrepreneur myself and financed my own companies in the fields of broadcasting, alternative energy, software and telecommunications. I was the CEO of a company that built the first digital network in Moscow in 1990 and launched one of the first Internet service providers on the Internet.
From this point of view, I see fantastic new business opportunities. And nowhere is this more evident than in the world of communications and information.
Since information and communication are fundamental components of every human interaction and business transaction, every new communication medium — telegraph, telephone, radio and television — has a significant impact on the world and creates great luck for those who travel along every wave of change. The Internet will be the biggest wave of all.
the Internet
The Internet now allows you to reach almost anyone anywhere in the world in just a few seconds and just a few pennies. But even more importantly, computers can convert all traditional analog information formats (sound and voice, printed words, images and data) into common digital media for transmission over the Internet. This ability radically changes existing enterprises and creates tremendous new business opportunities.
Although the Internet affects every business in every industry, it will have the greatest impact on the information industry. Products & Services. Think of some of the largest enterprises in the world. Think about entertainment (music and movies), think about broadcasting (news, information and entertainment), think about publishing (books and magazines) and, most importantly, think about preparation and education (books, courses and continuing education).
To see the potential impact of the Internet, let's take a look at one small, well-proven medium: a book.
Analog economy
A physical book requires collecting trees to make paper to which history or information is transmitted through the printing press. Then it takes a lot of hands and a lot of energy to move the book from the factory to the retail store and, finally, to the consumer. This process is resource, labor and capital-intensive.
To see how this works in financial terms, let the author of our book.
In the analog world, she writes her book and gets 10 percent of each sale, or $ 2.50 for each sale at $ 25. The publisher saves the remaining $ 22.50 for production, distribution and sale costs. Suppose, further, suppose that its publisher is strongly promoted and sells 25,000 copies per year, a decent amount in the offline world of publications. Then our author will earn 62,500 dollars (2.50 x 25,000 copies) for her creative efforts.
Digital economy
The same book can be manufactured and packaged in digital form, known as an “e-book”, and delivered to anywhere in the world in seconds, at 1 / 100th of the cost and with virtually no impact on the environment.
So let's assume that our author is writing the same book, but decides to become an entrepreneur in the digital world, creating a small web business and selling his e-book through the Internet on the world market. And for the sake of this example, let's assume that it sells the same number of books for the same price.
Looking at the cost of this, during the year she will spend about $ 2,500 to create a website, $ 4,000 per month for a full-time webmaster, $ 150 per month for hosting a website (which sells and collects money 24 hours a day , seven days a week) and an additional $ 10,000 per month to buy Google pay-per-click ads to get traffic to your site.
At the end of the year, its costs ($ 2,500 for construction, $ 48,000 for the webmaster, $ 1,800 for hosting and $ 120,000 for advertising) will be about $ 172,300. As regards income, its income ($ 25 per copy x 25,000) will be $ 625,000. When we deduct her expenses from her income, she was left with $ 452,700. Cheap digital tools and internet access provide leverage to do a little more work ... but make a lot more money. She could never enjoy such success in the offline world.
This simple example shows an amazing lever for becoming an entrepreneur and selling information products in a new digital world. While in the physical world, our author earned 10 percent of revenue ($ 62,500), in the digital world, she earns more than 70 percent ($ 452,700), or seven times more revenue.
New Capital
This new digital world provides an advantage to those who have or have access to financial capital, with those who have intellectual capital. And it cares.
In the analog world of physical publishing, the creation of systems for the production, storage, delivery, distribution and retail of books requires a lot of financial capital. Plants and offices should be built to store equipment, people and equipment. Trucks must be purchased to transport books to stores that must be opened for sale. As a result, entrepreneurs had to start almost any enterprise, first attracting considerable financial capital, commonly known as venture capital.
Again, the Internet is changing all that.
In the digital world, business infrastructure is embedded in computers and networks, and increasingly intelligent software replicates most of the manual and service functions important to any business. To create a digital business requires intellectual capital, but relatively small financial capital. Thus, power shifts from people with money to people with ideas and mental abilities to recognize, use and use new information technologies.
Economic tsunami
We have already seen how 30-year-olds start small or nothing on the Internet and become multimillionaires (even some billionaires), while large companies work in the courts to contain an economic tsunami based on these new technologies and fast entrepreneurs.
We first saw the impact of the digital world on the music industry; now it affects Hollywood’s monopoly on the distribution of films and videos, and soon we will see that it affects publications and education. Far faster, cheaper digital systems replace traditional, slower physical production and distribution systems.
As older physical systems collapse under the economies of new technologies, countless jobs and careers are lost in this process. We see that long employment disappears; pensions come out; salaries are not what they were before. And this happens at a time when the cost of living continues to grow. As a result, we all need to start thinking about becoming entrepreneurs - to understand and use these new digital technologies, creating new information products and services that will use our skills and knowledge.
Traditionally, entrepreneurs not only had the opportunity to present something new, they had to raise capital and build complex organizations to supply their new product or service, and then they needed the skills to lead, coordinate and manage them.
Infopreneurs
What makes the Internet and informational publishing companies so exciting is that they do not require traditional money-raising, organizational development and management skills to launch and create. This opens new financial doors for a much larger group of potential entrepreneurs.
Entrepreneurs using new areas of digital publishing are becoming known as infoprenery. They think and work differently.
Infopreneurs are new entrepreneurs who suggest ways to use new information technologies and systems to meet the needs and requirements of the market. They can see and create new economic models. They do not need to raise capital; they create it instead. They do not manage large organizations; they lead small teams. They do not work in corporate office complexes, but in bedrooms throughout America. They have no staff in the field, they have contractors spread through cyberspace. And they make a lot of money. This is a new breed.
The enterprises they create are also different.
Virtual business
Infopreneurs create a completely new category of opportunity, known as a virtual business. Virtual enterprises exist almost entirely within computers and networks. Most business functions that are handled by groups of people in the offline world are now embedded in software applications. Virtual enterprises are automated collections of hardware and software connected to their clients via digital networks. They work around the clock, selling and supplying information products to world markets with minimal human intervention.
Virtual businesses get their customers online and respond with automatic product presentations and virtual merchants. Automated e-commerce transactions process transactions, and products are shipped and delivered electronically. Software systems provide supervision, control and management.
Today, there are virtual businesses that were running on shoestrings. However, they serve the same number of customers and receive the same level of profit as venture capital enterprises running with millions of dollars and significant investments in factories and equipment. There are virtual enterprises that work from bedrooms, which does more than companies with hundreds of employees. This is really a burgeoning entrepreneurial period.
Benefits of becoming an Infopreneur
If you often thought about becoming an entrepreneur, or you looked at your existing economic world, trembling and shaking, if you no longer see a bright future in a large organization, if you are worried about your financial prospects, if you want something else or more profitable, considering that you become an infopreneur.
Becoming an infopreneur offers many significant benefits.
You become your own boss. Working for yourself brings the freedom to work on what you want, whenever you want.
· You can work anywhere. Since all your activities are carried out through the network, you can be anywhere in the world ... on the beach in Hawaii, in a mountain cabin in the Alps or at Starbucks in Manhattan.
You do not need big capital. Information companies can be run in a limited space and discard capital instead of consuming it. The only significant capital you need is the intellectual capital you create by learning how to use these new technologies.
· You can start your free time and at your own pace. You can start slowly and maintain your gig from nine to five while you study routes and develop confidence and income to make a big leap towards independence.
· You do not need employees. All specialized talents, skills and assistance that may be required can be hired through the Network on a contract basis. There is no overhead or burning to keep you up at night. You don't even need any real management skills.
· You can make a lot of money. I personally know the info partners who earn millions every year and use only a few outside contractors. One of them is more than 8 million dollars, after expenses, only nine employees. This leverage the use of virtual companies.
Internet publishing is the most accessible entrepreneurial opportunity you will see in your life. This is the easiest, fastest, and least risky way to create financial independence or build a fortune. Best of all, you can do it on your own terms, without venture capitalists or shareholders telling you what to do.
Perhaps you should consider becoming an infopreneur.
