Home furnishing or upholstered furniture is the latest trend in modern business. The desire to update everything around us has led to the fact that people have become fashionable to focus on the interiors of their workplace or at home, or perhaps this is compensation for our hectic life, which we usually strive for relaxation through colors and designs in our surroundings. As a rule, we try to please our visual and tactile feelings with soft and beautiful fabrics around us.
Over the past 3-4 years, people have begun to change home furniture, as they change their wardrobe in accordance with the changing fashion. Lifestyle style has become a combination of aesthetics, comfort, colors and design. For example, brown sofas are outdated, and now people prefer bright colors, such as blue and red. Although brand awareness in this segment is low, but now the scenario is changing, a few years ago, consumers never stressed when buying branded products for home furniture, but now they know about new products and brands.
Furniture includes bedding such as sheets, pillows (pillows), bed skirts, blankets, blankets and pillows; in order to fully look at the bedroom corresponding to the curtains, the list may include knitting needles and mats. This bedroom can be attached with a bathroom, which makes the list even larger. Towels and floor mats, shower curtains, the same soap cabinets, toothbrush holders, soap dispensers, mugs and carpets can offer an attractive bathroom. The water in this room brings back memories of the sea and ocean, sinks and fish, and since they are major projects in the design of bathroom accessories. Bed and bath themes are also combined by designers.
The bedroom we are talking about can be either an adult or a child, or two adults, or two children, and therefore the appearance of each bedroom in the house is unique. The appearance of any room should be associated with the psychological and physical needs of its inhabitants.
Sheets are not just utilitarian things; they make style statements that reflect your personality and mood. As people become more aware of the fibers, fabrics, feel, color and size of sheets, pads, blankets, etc., He gives additional responsibilities to designers and manufacturers to ensure their quality.
Cotton is the preferred fabric for bedding, especially with a large number of threads. Exporters have a growing demand for bed sheets, although some also require silk. As a rule, many export houses are given projects on which they work, or they create their own varieties from which buyers order. They emphasize color and design. For newborn babies, soft primary colors are used, where, as for adults, additional color schemes with cartoon motifs are mainly used. There are many prints to choose from. The prints for curtains range from animals, soft toys, cartoons, and candy; The same applies to rugs, sheets, duvet covers and pillows.
Teens have different preferences, such as pink, which is mostly preferred by girls, while blue is preferred by boys. Adults are chosen from a wide range of colors and motifs, including traditional Indian motifs for contemporary compositions. In fact, the choice of color and design depends on the fashion trend today.
One step from the bedroom and you will reach the most visited room in the house - the living room. The combination of a huge variety of colors and corresponding coordinates is specifically designed to meet the physical and psychological desires of people. Curtains to bring sunlight, heavy curved curtains to prevent this, embroidered curtains and valentines with lace embellishing luxury and taste for design make the room more attractive and beautiful. Curtains can make the room more attractive. Generally, curtain fabrics are 54 inches wide or up to 110 inches wide or 118 inches wide. Extra-wide fabrics, as a rule, are made of bezlinnyh curtains, and are designed to be sent on the railway or travel sideways with the edge above and below the curtains, allowing you to make curtains without seams.
Curtains with well-thought-out features, such as noise and light reduction, are specifically designed for export. The dyes used for this purpose must be resistant to sunlight, as the curtains receive direct sunlight and can begin to look dull and quickly disappear. They are made in combination with pillows and other furniture in the room.
There are many options; curtains are available in every size, color, fabric and designs, such as stripes, checks, floral, woven, printed, etc. You can choose cotton fabric in bedding, velvet, tapestries, etc. There are many in decorative accessories alternatives: rods with decorative ornaments, ornamental brackets and folds at the top, stunts and ties. The alternatives chosen depend on whether you want to mask windows or display them, as they are architecturally specific, regardless of whether you need privacy or visually enlarge a small room to determine the type of curtain you choose.
If you need additional light without destroying your privacy, you can get transom window curtains. This two-part curtain has a transparent fabric on top and a private panel on the bottom. Curtains with a top lid have fabric loops on top, on which a rod is attached. Curtains for outerwear have a fabric on the top of the panel, which is attached to the rod. In addition, the top panels with a gasket have metal eyelets on top, which are fixed with curtains. Curtain taps - this is the latest trend, which is common in modern homes.
Many traditional Indian weaves and embroidery are carried out throughout India on household items. Traditional Indian embroidery such as Kashida from Kashmir, Kant from Bengal and Chikankari from Uttar Pradesh are in demand for bedding and curtains. The methods of binding and coloring Rajasthan and Gujarat are also widely used for the manufacture of colorful sheets and blankets. Many of them are available at lower prices in print.
Many companies that offer household items, make these products by hand. Typically, high-quality silk and cotton are used for these products. Traditionally, curtains were made with heavy jacquards or luxurious prints, currently using a wide range of fabrics covered with embroidered fabrics. An attractive display of colors can also be seen in simple sofas with striped and spotty cushions or plush heavy rugs with designs ranging from geometric to floral and abstracts.
Sometimes these are attractive themes, rather than sorting by room, which designers come with areas created by mood, such as femme fatale, eclectic, tender, timeless and wild. In fact, it includes accessories such as carpets, throws, frames, pillows, etc. Unique linen for the kitchen and other upholstered furniture for lawn chairs also gained considerable popularity. Tapestries, chenille, cotton and linen prints, stripes and checks, toilet, work for the crew, all types of plains, covering linen, silks, suede, veils and muslin, as well as towels, whether bath or kitchen, they are all included in this segment, upholstered furniture lounges provide customers with a collection of designs to choose from.
The Indian market for household items is about 15,000 rupees, of which the organized market is about 1,000 rupees. Previously, Bombay Dyeing was the only leader in this segment. The main areas for carpet production (including all types of flooring and durries) are the Agra-Bhadoi belts in Uttar Pradesh, Kashmir, the Bikaner-Udaipur belt in Rajasthan, West Bengal, Haryana, Punjab and Andhra Pradesh. In India, 1,215 units of carpet production have been registered, of which 190 are in the organized sector, and the rest in the small-scale industrial sector.
The Mirzapur Bhadohi belt in Uttar Pradesh is the main contributor to the carpet weaving industry in India, with almost 90 percent of total carpet production in India.
Over the past two decades, Panipat has witnessed a tall, hand-styled, number of well-known brands, numbering 50,000, well known for the production of acrylic blankets, sheets, bed covers, tapestries, upholstery, floor mats and table covers. In Panipat there are more than 310 crappy spinning, the production of which is 4 lakh per day and a turnover of more than 600 rupees. Panipat also has a woolen carpet industry, which is now almost thirty years old, and is about 150 units. In Panipat there are about 60 carpet wool spinning machines with annual turnover in ruble-ruble ruble-denominated ruble ore, offering a variety of handicrafts such as durries, mats, table coverings, sheets, curtains and carpets exported to various countries, including Canada, Japan , Germany and Australia.
Taking advantage of this booming market and growing new and young housewives, department stores make their place for the home, creating well-organized living spaces that sell products very efficiently. Many popular companies that work with products from upholstered furniture in India are Welspun, Gujarat (which started first in "Spaces Home & Beyond Store" in Mumbai); Handfab, Panipat; High export; In Vogue Buying, New Delhi; Indian Exporters, Calcutta; Shabari International, Kerala; Cannanora; Amber textiles; and Reliance Industries, and there are brands such as perennial Bombay dyeing and are simply announced as “Spaces”, “Portico”, “Season”, “Yamini”, etc.
Raymond offers the widest range of colors to meet the various color requirements of interiors at home. Home Solutions Retail (India), a 100% holding of the retail leader Pantaloon Retail, intends to close the third year of its operations at around Rs 1,000. Home Solutions creates a chain of stores for the home, is committed to all the things that will be needed to create, decorate and furnish the house. At the first stage, the company will create six home towns, a pet store company in Noida, Hyderabad, Gurgaon, Pune, Thane and Bangalore, which will begin in June 2007. Each store covering Rs 14 crore will be allocated about 120,000 square feet.
Welspun invests in retail stores and increases its ability to serve the domestic market in order to achieve its brand, recognized on the market for large commoditized home furniture. In addition to its own brand, the company recently received marketing rights for home goods for Tommy Hilfiger.
Welspun also develops concepts for educating and guiding clients on issues such as hygiene, because most of us find it convenient to replace our sheets once every two weeks. In addition, many families use only one towel between themselves. None of us have ever understood that if the same towel is used by the whole family, each family member can become infected. All of these matches will be introduced through various media, for which the company has allocated about 10 rupees. He is currently looking for an agency to handle his communication activities.
In accordance with the company's retail strategy, which sets the basis for its branding practice, in the next three years they will come with 125 stores throughout the country with an investment of Rs 50 rupees. Among the 125, 100 will be autonomous Spaces stores. Extended with an area of about 2000 square meters. Feet, Spaces showrooms would provide a setting for every room in the house. In addition to furniture items in the salons will also be presented home furnishings, such as candles, souvenirs, etc.
Recently, Portico, the premium brand Home Decor & furnishings, unveiled its premium and “Sparkly”. range.
In addition, various small players in the market satisfy every taste and pocket of the population. For those who do not need professional decoration of their rooms, many options are available in the stores of the network of India, such as Ebony, Shoppers & Stop, Lifestyle, Pantaloons, Westside and even Big Bazaar.
Due to huge claims, many fashion designers have also come out in this segment. At present, the home furniture segment is considered to be a flourishing sector of the textile industry. Domestic and export markets are also growing rapidly for home furnishings.
According to experts, to increase brand awareness, companies offering home furniture need to pay more attention to general shopping. Retail environment, coordinated product ranges; display in the store; advertising literature with points of purchase on product characteristics, as well as the company's line and excellent service in the warehouse - these are some of the main actions that home improvement companies should take. In fact, this should be done in connection with the innovative advertising of products and brands and new advertising efforts.
Although some experts believe that since the sector is large commoditized, the main goal would be to establish that the category will constantly evolve, which can only be done through customer training.
However, some believe that it is too early to introduce new collections every season. Despite the fact that he could keep in mind the fashion in India about the home environment, as well as in the designs, colors and prints are modern, and the packaging and labeling meet the standards of good quality, companies offering household items do not need to worry about to make more complications in your business, creating at this stage repeated changes in your product. In fact, in the next few years, with more competition and more demand, it would be necessary to introduce at least two large collections per year.
We demand that more colored and designer people work in this segment. For those who intend to start a home improvement business, whether for export or for the domestic market, it is advisable to start with one or two products, and then add to it slowly. Pillows and curtains more durable. If the right plans are made using the appropriate color combinations, as was expected in the color forecast, and new projects have ever been created, then certainly one of them will succeed in this segment. The key point here is that trends are changing rapidly, so the design and creation process must continue to prevent stagnation and guarantee success.
Conclusion
In the past few years, people have begun to spend on furniture and furniture as they carry out their clothes. For them, lifestyle is a combination of aesthetics, comfort, colors and design. Brown sofas are outdated; people need bright colors like blue and red. A few years ago, consumers never demanded high-end home products, but now they are well aware of new products and brands on the market, although brand awareness in this segment is still low. Many companies add two or three products to their product lines every year, and many of them come with innovative concepts in this segment. But the growth of this segment still requires proper planning or strategy, more effort and training for the client.
