Jacksonville, FL - February 23, 2007
Intra-Focus, a marketing solutions company in Georgetown, Texas, today announces that Whataburger Restaurants in Jacksonville, Fla. Has enlisted the company as its registration agency for store marketing services. The contract with JWB Ventures, which owns nine Whataburger outlets in Northeast Florida and Southeast Georgia, includes a general advertising strategy, as well as traditional and Internet marketing services.
Based in Corpus Christi, Texas, in 1950, Whataburger restaurants have earned a reputation for making larger, better-made burgers. With great attention to personalized customer service, round-the-clock work and literally thousands of possible fillings (more precisely, 36,864 combinations), fast-food restaurants have established themselves as a favorite customer in their communities. All restaurants are located around the clock.
Intra-Focus will provide marketing services for all Whataburger locations in Northeast Florida and Southeast Georgia. A marketing solution company will be responsible for raising public awareness about individual restaurants, as well as about the Whataburger brand in the entire market. Thanks to traditional print, email and Internet marketing services, Intra-Focus will help promote each place, as well as develop a general corporate identity and sponsorship strategy for the area.
“We are very excited to work with Intra-Focus,” said Paul Krazeski, President of JWB Ventures. "They have a rare talent to develop and maintain relationships throughout the community, and we are very impressed with their ability to find creative ways to promote our restaurants, while remaining in the overall image and strategy of our brand."
“This partnership is a great opportunity for both companies,” said Joy McVean, director of customer service at Intra-Focus. “These are great restaurants in great places, and we really look forward to working with JWB Ventures to develop and implement best-in-class marketing programs to make Whataburger the fastest service in its region.”
