"Home staging" was invented by Barb Schwartz back in the early 70s, and this concept is widely known as "house breaking", "dressing up for sale" and "home presentation" to name a few, but the concept was not strengthened among homeowners when selling at home, because many people do not understand this idea or cannot create a work plan for the proper placement of their home.
The staging focus is to make the house more affordable for sale, creating the most attractive home for the largest number of potential buyers. It must be impersonal so as not to violate the buyer's own style of perception.
Decoration is optional. On the other hand, staging is important - that is, if you want to sell your house for the maximum possible money in a short period of time. Stage is the difference between ordinary and extraordinary.
Since home staging is indeed an integral part of selling your home, I would like to share these 50 tips to get started in my home stadium.
1. Make sure your home is stored before you or your estate agent take photos for the Internet. Over 70% of all new apartment / house searches are launched on the Internet. It is imperative that the property look good in the photos so that it can attract as many people as possible to see the real thing.
2. You do not need one person to look at your house until it has been fully supplied. It should not go through a broker, MLS, open houses, or anything else. Stage one!
3. Kate Hart from Hart & Associates Staging and Design LLC knows that home staging works for all objects regardless of price point, because home staging is preparing your home for faster and better sales and marketing of your property to the most potential buyers for his target audience. "I put at home from $ 100,000 to $ 10 million and had the same result: homes sell faster for the top dollar compared to competitors within their price range."
4. If you have dark cabinets, a light pen or something in shiny gold will improve them. If you have light cabinets, you can give them a sleek look using the knobs of the same color so that they are very visible or using polished silver handles. With a light tree, you can also use darker pens, gold, bronze or even colors.
5. Sometimes repair is required. However, here are five that you should avoid:
· Adding high-performance appliances to a modest home
· Adding hand-painted tiles to the bath or kitchen
· Adding central vacuum
· Adding air conditioning (if you are not in an area where there is everything at home)
· Replacing windows with new models
6. Be sure to consult your city or county building inspector before starting a new project. Many departments require permits, even for such simple things as changing a dishwasher.
7. Everything in its place is a good motto to remember. Always find suitable places to store your items. Trash bins in the kitchen and baskets in the pantry - just two examples of suitable placement.
8. Julie Dana from The Home Stylist has the following advice: no cleaning products are visible. You want the buyer to think that the house cleans itself. You do not want to remind customers that this house will work, so remove the laundry baskets and dishwashers!
9. Lisa Vonsi from Space / Lift explains that selling an empty house can be a huge mistake. Buying or renting furniture is especially important in an empty house. Empty houses do not show well and can sit on the market for several months until the buyer gets a good visual imagination, or until the seller lowers the price so low that the house becomes a thief.
10. Your refrigerator will need to be cleaned, even if you do not leave it. People will still look inside, and the dirty refrigerator will turn them off. If you take it with you, you can clean it. If you leave from there, you must always sparkle.
11. Ruthenn Hatfield from Art of Interior Placement emphasizes that items need to be selected, but also need to be added back: each room should be decorated with accessories, mirrors, accent tables, silk trees and flowers, as well as dishes, bedding, and towels, therefore all areas look attractive.
12. Check for unusual odors in your home. This can come from a pet or even from your upholstery.
13. Cleaning is rarely fun for everyone, but this should not be a terrible task. Listen to fun, lively music. Before you know it, your adrenaline rush will start, and you will dance around the house.
14. To clean these irritating stains in the bath, make a paste using hydrogen peroxide and tartar cream. Use an old toothbrush to rub the mixture into the stain and rinse thoroughly.
15. To clean the microwave, fill a paper cup with water and a few tablespoons of baking soda. Remove it in about 30 seconds or until you see the contents explode. Then just take a paper towel and wipe off everything. The explosion scatters detergent over the entire area, and you can even use a damp cloth or paper towel to wipe off the microwave and its surroundings.
16. Mary Larsen from Larsen-Trochlil Designs offers the following professional advice: do not offer money for painting or installing a new carpet. Remember that if you do not want to do this, your buyer is also unlikely to want it.
17. Take a look around. Do you have items in your house that are not used and have no real sentimental value? If so, get rid of them! These types of items can often be found in cabinets, cabinets, basements and garages. Sometimes they are on the bookshelves or even in your daily living space. The more you can move, the more the buyer will "move."
18. If you do not have a plan for what to do with things that you no longer need, they will end up in the basement or in the attic or in the garage or simply stay in a heap in the room where it began. If this happens, then you really did not get rid of the mess - you just moved it to another place. When you clean up a mess for domestic purposes, you will have many different piles. Some things can go to a charity store, such as the Salvation Army, some things can go to the dump, some things can go to storage, and some things can be put off to sell the garage or yard. Knowing what you are going to do with the extra clutter is important in order to truly advertise your home.
19. Sylvia Beez from interior maps incl. reminds us that: A house for sale should always be presented in the best possible light and immaculate condition that is not a reality of everyday life. Potential buyers do not want to see how you live, with your children, cats and dogs, and mess. They want to see themselves in an ideal home in ideal conditions, and this is how a house should always be represented on the market.
20. If your kitchen cabinets, pantries and drawers — even your refrigerator — look clogged, it sends a negative message to the buyer. This is a message that there is not enough space in your kitchen. If they were looking for plenty of storage space, opening their overfilled cupboards, they would believe that they would not find it in your kitchen. The best way to change this negative first impression is to have as much “empty space” as possible.
21. Marlene Feldman from Marlene Feldman Associates offers the following suggestion for small dining rooms: if there is a stainless steel cabinet in the dining room, consider removing it. Or, if there is a top and a bottom, remove the top. This will greatly expand the space.
22. Look at your bathroom. If you're like most people, you'll find half-used shampoo bottles, hair accessories crackers, curling, foam tongs, a few shaving cans, children's toys, lotions, medicines, books and magazines, oils, candles, toilet paper, and etc. The amount of things we store in our bathrooms is much larger than the storage capacity for these small rooms, especially if you have many bathrooms, you only have a first-aid kit and a very small vanity. “Material” that is not used must be packed and removed.
23. Katie Joanow of Star Staging explains that: you must remove extra chairs from the tables. If you do not have a huge space, you will not need more than 4 chairs around the table. Also remove the extra leaves from the table. This will make the room more tangible.
24. Buyers want to see your carpet or your hardwood floor or linoleum. Most household stairs offer to remove all area rugs if you don’t have a large hardwood floor where one carpet is acceptable. Carpets in space make the space more crowded. Without them, a plan opens.
25. Cabinets are great for accumulating clutter, although you may not think of it as clutter. Sometimes the mess is wrapping paper, or Christmas items, or an old sewing machine. Perhaps you have souvenirs or photo albums. Then, of course, there are extra clothes and shoes. None of these things are likely to be heap-emitting, but they should not be in your closet if you want to reduce the look of the mess.
26. Gale Greer from All Rooms Great and Small gives this advice on painting your house: you must be ready to change the colors of the paint. There are certain common colors that should be used when repainting your home. Yellow or shades of gold are warm and attractive. You should also highlight yellow. Your eye absorbs more yellow and therefore sees it first. Green or blue in the bedrooms are excellent colors because they are calm.
27. Stand a few steps from the entrance to the bedroom. What do you see? Whatever you see, this is the first thing the buyer will see. It's cute? Is it cumbersome? Does it make the room small? Move something out of the doorway that does not invite.
28. Free room should be considered as a bonus. This is a “plus” feature of your home, but only if buyers can treat it as such. For example, if your spare room is used mainly as an office, then during the sale process you need to do exactly that - the office! Get rid of a spare bed and extra dressers filled with last season's clothes. Get rid of storage drawers in the closet. Store your office items, such as a desk, a filing cabinet, a bookshelf, and a beautiful chair in the corner with a small table and a lamp.
29. Holly Weatherwax of Momentum Realty explains that, when possible, she recommends leaving the garage free of storage. If people see that the seller does not have enough storage and he has to use the garage, they will begin to wonder if the same thing will happen if they buy the house. People like to think that they can really use the garage!
30. Find out organizations in your area to pick up items. Such organizations often include Goodwill, the Salvation Army, veteran associations, and other local organizations. Another good way to get rid of items that you no longer need is to use Freecycle. Here you can list the items that you no longer need, and then select someone from the list of recipients to have them. The best part is the person who wants the goods to come to your house on your schedule to receive them. You can find the freecycle group in your region by clicking on http://www.freecycle.org.
31. Get everything from the counters. All. Remove all appliances from countertops. Even a toaster. This will make your kitchen bigger and more spacious. It will also force the buyer’s eye to focus on a particular item, rather than get a full view of the room. Put the toaster in the cupboard and pull it out when you use it. Find a place where you can store everything in cabinets and drawers.
32. Charlie Ann Taylor from CAT & S ROOMER has a lot to say about these focal points in your home: the kitchen and baths should be perfect because the kitchen and baths sell the house.
33. Have you taken away so much that your home is no longer shiny? Although YOUR identity must be removed, the identity of the house still has to pass.
34. One of the most important factors to consider when placing objects in a room is the idea of a transition. When your eye moves around the room, you do not want it to jump from place to place or piece by piece. Eye movement should flow - not rebound. To achieve this, you want to avoid sudden changes in height.
35. Gale Jackson of Weichert Realtors explains that home staging doesn't have to be expensive: the paint is very inexpensive and gives you a big swing for your dollar. Although a bit laborious, painting is not expensive and gives your home a new, fresh, clean look.
36. Give each room an unexpected touch. This can be done with artwork done in an unusual way, using a piece of furniture in such a way that you do not normally use it, or add a touch of color where the eye is least likely to find it. Be creative.
37. Follow the rule of thumb. Tall, tall, small with small, wide with narrow and narrow, will guide you through the decoration process. Imitate the shape of each space that you decorate. For example, a sofa should be equipped with accessories with a horizontal pattern so that you are wide and wide.
38. Marcia Smart Tips (Smart Interior Styling): Recognize that your main competition comes from new homes. People will take a newer home for an older home if everything else is equal. That is why it is very important to give the senior home something that puts him above the rest.
39. My favorite tip for decoration is to look outside the box. You do not always need to use the item as intended. For example, do not just use a tablecloth for a table; make this case for your ottoman. It can save you a lot of money and time, when you buy a tablecloth from a local network, buying cloth yards and buying the right size, it can become a project without sewing. Always keep your eyes open for new uses for everyday items.
40. Select the focus for your room and fine-tune the other furniture and some lighting to it. If there is a fireplace, it will almost always be the focal point; other focal points could be bookcases or built-in shelving to house beautiful collectibles or a sofa with a bright picture on the wall above it.
41. Donna Reynolds from “Home Permutations” explains that you can double the angle of furniture: in a square room, and if the room already has an angle, for example, a corner fireplace or a bay window.
42. In the bedroom, if you have no other choice, you want to see the foot of the bed when you enter. You do not want the bed to cross the doorway, because it blocks the flow and makes the room look smaller. Better to see your foot so you can see beautiful cushions.
43. One of the easiest ways to create color is to add beautiful cushions for accents to any room. By presenting an additional accent color in a room, you can make the room “pop” and come to life. Accent cushions not only add color, but also texture and warmth. By adding catchy pillows to a coordinating or contrasting fabric to the couch, bench or bed, you can turn your room and instantly add warmth!
44. One way to make sure that your home is stopping an appeal is to walk down the street and take a good look at your home. where did your eyes go? They should be pulled to the front door and driveway. If this is not the case, then you need to do something.
45. Kimberly Cash by ASPM Tidewater Home Staging Consultants, Inc. offers the following advice: people do not see their home as a product that you should sell and sell. However, selling your home is like packaging. People look outside before deciding to enter. They then look inwards before deciding to buy, and this is mainly based on appearance. This is the packaging. You need to wrap your product, your home, like a beautiful package.
46. After you got the front yard in shape, it's time to work in the backyard. The most important areas in the backyard are patios, decks and porches. Getting these areas up to date will give buyers the feeling that they are getting bonus space.
47. Processing new windows can make a world of difference. They can add value and style to your home and be something that customers consider a bonus - something that they don’t have to buy or replace when they move. Однако следует проявлять осторожность в том, что вы держите лечение нейтральным (держите свою личность комнаты) и убедитесь, что они не блокируют количество света, которое приходит в комнату.
48. Дебра Блэкмон из Blackmon Design предлагает следующее предложение для ваших окон: во многих домах жалюзи жалюзи повернуты к полу. Более эффективный способ использования жалюзи - превратить жалюзи, чтобы отразить столь необходимый окружающий свет на потолке.
49. Иногда освежение комнаты может быть так же просто, как смена лампочки. Луковицы, такие как GE Reveal, отфильтровывают желтые лучи, обычные в обычных лампочках, делая цвета, ткани, стены и произведения искусства более богатыми, четкими и яркими.
50. Добавьте аксессуары для аксессуаров! Такие вещи, как пузырьки для ванны, пушистые полотенца и свечи, не только добавляют ощущение расслабления, которое вы пытаетесь достичь, они также обеспечивают визуальный комфорт с цветом и текстурой. В психологическом плане мы все жаждем, что долгое время выпиваем с хорошей книгой, и даже если мы находимся только в ванной на 10 минут, чтобы взбить какой-то макияж, просто увидев, что эти предметы отображаются, обещают прекрасные ванны!
Как вы знаете, ваш дом становится домом - продуктом для продажи. Постановка вашего имущества дает вам более конкурентное преимущество на сегодняшнем рынке, превращая его в товарный продукт. Сохраненное свойство помогает вам продавать свои инвестиции за верхний доллар и является первой линией защиты от снижения цены. Не соглашайтесь на меньшее за закрывающим столом просто потому, что вы не понимаете значения постановки или не хотите тратить время или тратить деньги на правильное выполнение.
В этом мире занятых покупателей, собственность должна быть поставлена, чтобы обратиться к их воображению. Они хотят иметь возможность посмотреть на ваш дом и знать, что они могут там жить. Они хотят знать, что их мебель подойдет. Они хотят знать, что все в состоянии «двигаться». Вот почему постановка так важна. Это позволяет покупателям воображать себя живущим в вашем доме со своими вещами, а не с вашими.
Презентация - это все, и постановка - презентация! Результатом является улучшенная функциональность и дополнительное пространство. Следуя методам в этой книге, вы сможете максимизировать свой капитал, сокращая время своего дома.
