Sell ​​your house quickly, cut out, we buy guys like me! (The fourth confession in the series)

If you really need to quickly sell a house, especially now, it may look as difficult as brain surgery or winning the lottery. In fact, it is as simple as four small letters, AIDA, and you can do it yourself. You may, but you may not. Let!

AIDA is the main product of the advertising industry, and it tells how to sell everything from executive aircraft to apartments. It means "Attention, interest, desire and action."

Attention, and the first thing you need to do to sell your home quickly is to attract the attention of someone who may be interested in buying your home and has the opportunity to make a purchase.

Honestly, today is easy and cheap. Craigslist will put your home, which is sold in front of a huge number of people, many of whom have the means to make a purchase, and the cost of advertising is your time to place the listing on the site. If you are afraid of the technology used in using Craigslist, just look at how many people are doing it, who do not have a master's degree from MIT It & nbsp;

Still scared? Go to elance.com and hire someone in a third world country who can very well have a master's degree in electrical engineering who will place your ads on Craigslist and fifty other sites you have never heard of and do it all for $ 5 in hour.

Combine this with superior technology. Put a sign in your yard. (My wife says I have to say “just kidding” because someone will think) Let people know that the house is for sale. Make the sign so ugly that teenagers are ashamed of their sign, and the realtor offers to give you a beautiful sign for FREE. Ugliness - GOOD. It makes it look like you are motivated and available.

Interest and desire, or maybe quite close. A house, unlike a sign, must be clean, tidy, uncluttered. The front yard and the front of the house, especially the front door, must be attractive and attractive. This is your first impression when someone comes to look at the house.

If you have repair problems, you must make a decision. Restore or not repair. As a rule, I would say, do not repair and do not argue. If you really need a new roof, I would say so in advertising. This is probably not the absolute first word in the ad. Tell them that this is a home and tell them something good first. Remember that you need to get their attention, FIRST.

Clean, clean, uncluttered, mottled paint here and there. But do not fix things that require serious repair. If you are not one of the pros, you probably will not be able to get out of the transaction due to the extra money you have invested in repairs. And do not make major repairs. Cause? The next guy will not have your taste, no matter how good your taste.

Know honestly what your house is worth. Check out zillow.com and other websites for an idea and understand that this is nothing more. Just an idea, but this is the place to start. Ask a couple of realtors to come to your presentation and see what they think is worth it and what cheap ideas to fix. But I would not give them the exclusive right to sell the house (called a listing agreement). Do not write anything. At least not at this time.

I would look at houses around you that are for sale. What condition are they in and what is the asking price? For AIDA to work, you need to be brutally aware of what you are trying to sell and what competition has to offer.

Then you have to push the potential buyer from interest to the desire of your home, rather than competition, using the strategy that we will discuss in the next issue of “Selling houses quickly”, “We buy guys”